Health and Wellbeing Coach

About Personalised Care

Personalised care represents a new relationship between people, professionals and the health and care system. It provides a positive shift in power and decision making that enables people to have a voice, to be heard and be connected to each other and their communities.

This approach learns from the experience of social care in embedding personalised care in everyday practice, which has enabled people to take control over the funding for their care. It also builds on pockets of progress made in health.

Critically, personalised care takes a whole-system approach, integrating services around the person including health, social care, public health and wider services. It provides an all-age approach from maternity and childhood right through to end of life, encompassing both mental and physical health and recognises the role and voice of carers. It recognises the contribution of communities and the voluntary and community sector to support people and build resilience.

Health and Wellbeing Coach Overview

As part of the PCN multidisciplinary team, Health and Wellbeing Coaches (HWBCs) use their coaching skills to support service users who have lower levels of patient activation to become active in reaching their self-identified health and wellbeing goals based on what matters to them. HWBCs carry out their role using a non-judgemental approach, supporting patients to self-identify existing issues and encouraging proactive prevention of new illnesses.


  • Work with patients to identify their goals and support them in managing their own health and wellbeing and live independently
  • Work alongside health, social care, voluntary, community, and social enterprise organisations
  • Provide education and specialist expertise to health staff, aiding their skills and understanding of personalised care and behavioural approaches
  • Promote personal choice and positive risk-taking, while addressing potential consequences and ensuring patients take accountability for their decisions based on what matters to them
  • Provide support  1:1 or via group
  • Support to create a richer picture on practice population health needs and risks; by gaining information about patients’ treatment histories, medication adherence, new symptoms, and management of chronic conditions


Mandatory Training

HWBCs come to the role with a wide variety of transferable skills and experiences. When working in the NHS, a basic level of training is needed before HWBCs should take referrals.

It is the responsibility of the employer to ensure that HWBC have the appropriate level of training, and/or to support their training needs by funding and allowing time to attend training.

Tier 1 practitioners- Mandatory Training

In their first 6-12 months of practice, potentially new to being a HWBC.

A Personalised Care Institute (PCI) accredited four day health and wellbeing coach course. See Accredited training providers ( PCI requires 4-day training – or previous experience + 2-day skills training for health coaches. (minimum training standards: Arrs roles training requirements (

WSFT West Suffolk NHS Foundation Trust training (2-day HC health coaching skills, CPD continuing professional development/refresher and PAM Patient Activation Measure®) is available to anyone with a email or working in the west VCFSE voluntary, community, faith and social enterprise sector. We can consider requests for other professional groups on a case by case basis – contact: [email protected]


The employing PCN must identify a Health Coaching supervisor (experienced health coach, accredited by the PCI), who will support in the process of ongoing assessment of the HWBCs competencies and fitness to practice.

A line management supervisor will be required for regular meetings, appraisals and personal development plans and to have an overview of all supervision arrangements that are in place.

Arranging Coaching Supervision; Trained Coaching Supervisors are available in each region, and all provide regular group supervision sessions. Their details can be provided via the Health and Wellbeing Coach Mentor or designated lead for Health and Wellbeing Coaching within your region.

Further Information

NHSE Health and Wellbeing Coach Workforce Development Framework

Health and Wellbeing Coach Competency Framework (section 7 and Appendix 2) 

Health and Wellbeing Coach Share and Learn Webinars.

Health and Wellbeing Coach Recruitment Pack (DRAFT from August 2020)  

Health Education England resource to help understand the role, the pay scale and training

Once in post, a care co-ordinator will be able to access the FutureNHS Collaboration Platform an NHS England online learning and support community – with Forums, Resources, National Webinar Series & “share and learn” sessions

Click here to visit the Personalised Care Institute